AVAILABILITY ISN’T EVERYTHING

Just because you own a land somewhere or you happen to rent or lease a land from someone in a particular area does not ultimately mean that you should set up your business in that area. I have seen businesses set up in absurd places and what runs through my mind is ”how I love to get in touch with the owner and enlighten him about how to site up a business”. You having a land is not a go ahead to build up your business in that area. There are many factors to consider before siting up a business in a particular area, this factor includes; how is the awareness of the business in that area? how accessible is the business to the target market? cost of setting up in that particular area? 
I happened to pass by a very busy road in a south-western town and during my passage I noticed that a very big eatery was about being open in that area. To me, the idea is absurd and talking business it does not strike at all. This is due to the fact that when people are passing through the road with their cars, an annoying and unpleasant hold up regularly holds up in that particular area where that eatery was being sited up. I know that the business owners were thinking that the road is always busy hence a large market for them or that they had a land there and then taught what the heck, lets build the eatery there. What runs through the mind of passers by is how they are just going to get home and get some rest or how they will get to their destination as soon as possible due to the annoying hold-up. No one will say; hey, look at that lovely eatery, lets branch and have some bite and then continue back in the queue from where we diverged from. The owners ought to have thought about this from the perspective of their so-called target market. This is a huge mistake which one cannot afford to make in siting up a business. Because you happen to own a land does not mean you should start up the business you are thinking of initiating. Do your research well and know whether that geographic location favors the particular business you want to venture into.

 

Advertisements