Branding Yourself

Just Business
In everything you do whether it be a skilled job or an enterprise, you must apply the right business principles if you want to have high returns for all your efforts. When you know that you have a skill in doing something and you know the best you can reach, you don’t have to come out fully at that best for everyone to see during the period that you emerge from obscurity. You just come out a little above the former way things have been done before and keep people at suspense on what you intend to bring in next or what you want to achieve next.
The simple illustration I can use to clarify this is Usain Bolt. I read that he’s the only track and field athlete to make ten million dollars a year. Do you think that he made these ten million dollars last year because he was better than other athletes who broke world records before him? Definitely Not. The reason as I see it is mainly because he has agents with good business IQ and acumen who didn’t follow the paths of other agents in this line of sports. When he ran (i.e. USAIN BOLT) 9.78secs or so, and then ran 9.69 and 9.58 seconds later, did you think that he accidentally ran this far record beating records period after he just broke one with the 9.69secs? Definitely not. My guess, he and his agents(PACE Sports Management) and trainer knew all along his capability to run that 9.58 sec but coming out with your best truly at first is not the best business strategy.
I have to tell you that sports and business go together. If you happen to just say that you are a good sports man without also combining the attributes of a good business man or not consulting a business expert to help foster and package yourself well to your fans and to the public, then you will only achieve great trophies in your line of sports with little or nothing to show for it when it comes to your bank account. When Usain first came during that record breaking time, did you notice that during the 100m dash, when he was about ending the race and he noticed he was leading that he slowed down to finish the race? Of course he could have ran faster to even achieve a far greater world recording time, but that would mean not being able to keep his would-be fans in suspense and in the long run not maximizing the amount he could earn as a sport professional. This made him to break the record three times (including breaking his own record two times) and also breaking the 200m record.
This was all systematically and strategically planned by his sports trainer and agents to fully maximize his returns in terms of his earnings from breaking world records, being an advertiser for sports companies such as Puma, Rocklive, Virgin Media and doing adverts for various companies. He became the most talked about athlete not because he is the only person to break a former world record but because he used a business approach to it. The same way in anything you do that you are skilled and professionally good at, try and consult a business expert on how you can package and market yourself to your audience or target market so that you won’t only be good at what you are but your bank account would also testify to it too.
Balogun Femi
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